A conversion is a specific goal a user completes on your site. With your traffic platform account, you can track conversions and the profit you make by installing a unique pixel code on your site.
A Server-to-server postback URL is the most secure and reliable method of counting conversions. It allows you to track conversions without the need of placing image pixels or javascript code on your pages. If your traffic network and tracking software support S2S postback, we recommend using it versus firing image pixels or using javascript code options.
Tracking is critical for optimizing online advertising campagins. While there are many trackers to choose from, you can find our recommended tracking soultions here.