Here are the 14 current tracking tokens (macros) available for the PropelMedia.com traffic platform (Formerly known as TrafficVance.com).
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| # | Token Name | Token Description |
|---|
| 1 | {bid} | Used to pass back the actually charged bid |
|---|---|---|
| 2 | {clickStatus} | Used to identify if an impression or click was a charged bid |
| 3 | {campaignName} | Returs campaign name |
| 4 | {campaignID} | Returns unique campaign ID |
| 5 | {creativeName} | Returns creative name |
| 6 | {creativeID} | Returns unique creative ID |
| 7 | {keywordID} | Returns keyword's unique ID |
| 8 | {targetingDomainId} | Returns Targeted Domain unique ID |
| 9 | {timestamp} | Returns the exact time an impression or click is served |
| 10 | {citystate} | Returns city and state, e.g., "Irvine, CA" |
| 11 | {city} |
Returns city name, e.g., "Irvine" |
| 12 | {statelong} | Returns full state name, e.g., "California" |
| 13 | {state} | Returns state abbr, e.g., "CA" |
| 14 | {token} | Used for S2S postbacks |
Propel Media Conversion Tracking
S2S (Server-to-Server) Postback URL
Propel Media provides server-to-server conversion tracking by request.
EXAMPLE:
https://tracking.propelmedia.com/?id=1G5B6FG941AG65746736&value=0&token={clickID}
Image Pixel URL
Propel Media provides image pixel tracking by request.
Special Notes:
There are no special notes about using PropelMedia.com tokens.
USER AGREEMENT:
All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.
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