Here are the 45 current tracking tokens (macros) available for the RTXPlatform.com traffic platform.
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RTX Platform (Pops)
| # | Token Name | Token Description |
|---|
| 1 | {bid} | Cost (CPV) |
|---|---|---|
| 2 | {channel} | Traffic channel that served the impression |
| 3 | {click_id} | Unique ID of the click/impression for S2S tracking |
| 4 | {target} | Target name |
| 5 | {target_id} | ID of the target |
| 6 | {target_type} | Type of Pops target that received the impression (i.e., Domain, URL, URL + Page Content, Search Query, RON) |
| 7 | {domain} | Domain root or subdomain of the URL that received the click or impression |
| 8 | {creative_id} | Unique ID of the creative |
| 9 | {campaign_id} | Unique ID of the campaign |
| 10 | {country} | Vistor's country name |
| 11 | {device} | Visitor's device (Desktop, Mobile, Tablet, or Other) |
| 12 | {device_model} | NOTE: {device_model} only tracks mobile devices. If an impression is served on desktop, this macro will pass back "generic web browser" as the device model. |
| 13 | {os} | Visitor's OS (Mac OS, Windows, iOS, Android, or Other) |
| 14 | {browser} | Visitor's browser |
| 15 | {connection} | Connection type (Cable/DSL, Cellular, Corporate, Dial-Up, or Unknown) |
| 16 | {carrier} | Visitor's mobile carrier (if applicable) |
| 17 | {ip} | Visitor's IP address |
| 18 | {url} | Full URL of the page that served your ad |
| 19 | {subid} | Sub-ID of the traffic source that served your ad |
RTX Platform (Push)
| # | Token Name | Token Description |
|---|
| 1 | {bid_price} | Cost (CPC) |
|---|---|---|
| 2 | {channel} | Traffic channel that served the impression |
| 3 | {click_id} | Unique ID of the click/impression for S2S tracking |
| 4 | {target_type} | Source that the click occurred on (Site or App) |
| 5 | {target_value} | Site or app that served the impression for the creative that was clicked |
| 6 | {domain} | Domain root or subdomain of the URL that received the click or impression |
| 7 | {adgroup_id} | Unique ID of the adgroup serving the ad |
| 8 | {adgroup_name} | Name of adgroup serving the ad |
| 9 | {creative_id} | Unique ID of the creative |
| 10 | {creative_name} | Name of creative |
| 11 | {campaign_id} | Unique ID of the campaign |
| 12 | {campaign_name} | Campaign name |
| 13 | {country} | Vistor's country |
| 14 | {region} | Vistor's region |
| 15 | {state} | Vistor's state |
| 16 | {city} | Vistor's city |
| 17 | {device_type} | Device type (Desktop, Mobile, Tablet, or Other) |
| 18 | {device_make} | Device brans (i.e., Apple, Samsung, etc.) |
| 19 | {device_model} | Device model the click came from (i.e., Generic Android, Acer, Apple, etc.) |
| 20 | {os} | Visitor's OS (Mac OS, Windows, iOS, Android, or Other) |
| 21 | {browser} | Visitor's browser |
| 22 | {connection} | Connection type (Cable/DSL, Cellular, Corporate, Dial-Up, or Unknown) |
| 23 | {carrier} | Visitor's mobile carrier (if applicable) |
| 24 | {ip} | Visitor's IP address |
| 25 | {subscription_age} | (Push only) - The number of days the user who clicked the creative has been subscribed to Push Notifications |
| 26 | {publisher} | Publisher that served the Push notification |
RTX Platform Conversion Tracking
S2S (Server-to-Server) Postback URL For InText
https://www.trkjmp.com/conv?v=UNIQUEID&c={clickid}&r=2.99
S2S (Server-to-Server) Postback URL For Pops
https://p.trkjmp.com/conv?v=UNIQUEID&c={clickid}&r=2.99
S2S (Server-to-Server) Postback URL For Search
httsp://s.trkjmp.com/conv?v=UNIQUEID&c={clickid}&r=2.99
Image Pixel URL For InText
<img src="https://www.trkjmp.com/conv?v=UNIQUEID&r=2.99" width="1" height="1" alt="" />
Image Pixel URL For Pops
<img src="https://p.trkjmp.com/conv?v=UNIQUEID&r=2.99" width="1" height="1" alt="" />
JavaScript Conversion Tag For InText
<script type="text/javascript">var proto = (('https:' == document.location.protocol) ? 'https://' : 'http://');
document.write(unescape('%3Cimg src="' + proto + 'www.trkjmp.com/conv?v=UNIQUEID&r=2.99" height="1" width="1" alt="" /%3E'));
</script><noscript><img src="https://www.trkjmp.com/conv?v=UNIQUEID&r=2.99" height="1" width="1" alt="" /></noscript>
JavaScript Conversion Tag For Pops
<script type="text/javascript">var proto = (('https:' == document.location.protocol) ? 'https://' : 'http://');
document.write(unescape('%3Cimg src="' + proto + 'p.trkjmp.com/conv?v=UNIQUEID&r=2.99" height="1" width="1" alt="" /%3E'));
</script><noscript><img src="https://p.trkjmp.com/conv?v=UNIQUEID&r=2.99" height="1" width="1" alt="" /></noscript>
Special Notes:
RTXPlatform.com uses unique account ID's for conversion tracking. You need to replace the token "UNIQUEID" above with the one provided in your RTXPlatform account. You can append an optional conversion amount for your offer using the parameter "r=" and adding the payout amount (example: "&r=2.99" if your offers payout was $2.99).
If you do not wish to track offer payouts, remove the "&r=2.99" variable from the conversion trackling links above before posting to your website or tracker.
For S2S postbacks that require SSL, replace "http" with "https" in the URL string.
USER AGREEMENT:
All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.
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